Peruvian exporters secure million-dollar sales at Asia Fruit Logistica 2024

Resounding success! At the recent Asia Fruit Logistica 2024 in Hong Kong, Peruvian agro-exporters secured USD 20 million in sales.

The most in-demand products included grapes, blueberries, avocados, mangoes, and pomegranates. In addition, sales projections suggest that an additional USD 100 million could be generated over the next 12 months. This accomplishment highlights the growing demand for Peruvian fruits in key markets like China, India, Japan, and Russia.

The 2024 edition, supported by PROMPERÚ and the Association of Peruvian Agricultural Producers' Guilds (AGAP), showcased the rising prominence of Peruvian fruits in Asia, reaffirming the country’s ability to thrive in international markets.

Source: Shutterstock

Outstanding participation of Peru

The Peruvian delegation, organized by PROMPERÚ in collaboration with AGAP, included major companies from the agro-export sector, representing regions such as Ica, Piura, La Libertad, Lima, and Lambayeque.

Over the three days of the event, Peruvian representatives held more than 400 business meetings with potential buyers, further solidifying the country's presence at Asia's leading fruit and vegetable trade fair.

Success beyond expectations

It was noted that Peruvian companies aimed to reach USD 80 million in projected sales, and surpassing that target underscores the high quality of Peruvian fruits. The success was truly remarkable, as USD 20 million in sales were achieved, exceeding expectations and positioning Peru as a key fruit producer for major markets like China and India.

Source: Sandro Aguilar / PROMPERÚ

Asia Fruit Logistica: facts you need to know
 

• Asia Fruit Logistica is one of the most significant events for the fruit and vegetable sector in Asia, attracting approximately 13,000 visitors from 70 countries.

• The event provides Peruvian exporters with a crucial platform to enhance their presence in the competitive Asian market.

• PROMPERÚ has been involved in this event since 2010, when negotiations led to sales of USD 4.5 million.

• In 2023, PROMPERÚ and AGAP successfully facilitated the participation of 13 exporting companies and 4 trade associations in the fair, with projected sales of USD 100 million in the following 12 months.

Source: Shutterstock