We won’t be the biggest or the cheapest but we can be the best

At the international level, two sectoral brands stand out for their relevance: Alpaca del Perú and Perú Textiles. These brands represent a diverse and high-quality offer that captures the attention of important professionals in the global fashion industry.

Both brands, under the Peru brand, are distinguished by their excellence and authenticity, elements that have positioned the Peruvian fashion industry on the international scene. What is the strategy behind these brands?

Alpaca del Perú was born in 2014 with the mission to position the Peruvian alpaca fiber in the international luxury market. Peru is the world's leading producer of this noble fiber, with 80% of the global alpaca herd population. The objective is to highlight its natural origin and environmental sustainability. Thanks to its texture, variety of colors and unique characteristics, alpaca fiber is a manifestation of sophistication and cultural richness that honors Peru's millenary traditions.

In economic terms, alpaca fiber exports have shown steady growth, reflecting global demand for products ranging from pure fiber to finely tailored garments.

On the other hand, Perú Textiles emerged in 2016 with the aim of reaching international buyers who value quality, durability and, above all, Peruvian craftsmanship in products such as cotton. The garments are made with a deep knowledge that originates in the textile heritage of the country, offering handmade finishes and a fresh and flexible texture.

For industry experts and connoisseurs, Peru has established itself as a strategic partner that combines ancient techniques with the demands of modern industry. Numerous international brands have already placed their trust in the quality and unique experience offered by Peru.