The traceability system must not only make it possible to demonstrate compliance with organic production standards. Traceability should also be understood as an operational efficiency and marketing tool, which is reflected in a reduction of company costs, as well as an improvement of the company's image and commercial credibility.
As an operational efficiency tool, it allows for the improvement and streamlining of processes associated with the shipment and receipt of products, the control of each production batch, the improvement of the management of stock and stored products, and allows immediate action to be taken in the event of a risk that threatens the health of consumers.
As a marketing tool, traceability makes it possible to introduce labels with the product origin and specifications, thus making it a tool for brand differentiation and positioning.
It is important to understand that consumer demands and international regulations impose new requirements for the packing of products. In modern production, a product cannot be produced without its traceability data.
Consumers increasingly demand information on the origin of products and companies must have the capacity to respond quickly to consumer concerns, as well as analyzing how much a product can tell people about its origin and whether it has something interesting to tell, in order to motivate the final consumer to travel, even if only virtually, due to the origin of organic products.