Peru plans business worth $230 million at Fruit Logistica

Peru will be present for the seventeenth time at Fruit Logistica, the world's leading trade fair for fruit and vegetables, which will take place in Berlin from 6-8 February.

For this edition, the Peruvian participation in the German capital is expected to generate business worth around $230 million, and which will come to fruition in the next twelve months.

There are 290 business people that make up the Peruvian delegation, including representatives from industry bodies such as ProCitrus, ProHass, ProArándanos, ProVid, the Peruvian Association of Mango Producers and Exporters (APEM), the Association of Peruvian Agricultural Producers Guilds (AGAP), the Chamber of Commerce of Lima, the Foreign Trade Society (Comex PERU), and the Ministry of Agriculture and Irrigation with a group of producer organizations.

Peruvian products to be presented at Fruit Logistica include grapes, asparagus, pomegranate, passion fruit, organic banana, mango and blueberries, among others, which have been subject to considerable demand in the European market in recent years. There is also a special interest in promoting ginger, avocado, custard apple and lemons.

Peruvian participation is promoted by the Ministry of Foreign Trade and Tourism (Mincetur), the Peruvian Commission for the Promotion of Export and Tourism (PROMPERÚ) and the Peruvian-German Chamber of Commerce and Industry, with the support of the Commercial Office of Peru Abroad (OCEX) based in Germany, the Peruvian Embassy in Germany and the AGAP.

In its previous edition, the Fruit Logistica fair brought together 3,077 exhibitors from 84 countries, receiving more than 76,000 professional visitors from 130 nations.

Commercial strategy

Peru is beginning a new stage in the strategy of promoting food exports, enhancing them with sector brands and cuisine, a strong presence in social networks and the intervention of influencers from different areas such as sport or lifestyle, known for being lovers of healthy food.

Alliances will also be established with global food brands and retail industry leaders in order to reach different market niches and the end consumer. So, the main beneficiaries will be small and medium-sized Peruvian companies, mainly those that supply exotic and functional products.

Agro-industrial sector exports to the European Union totaled $2.26 billion between January and November 2018, showing an increase of 15% compared to the same period in the previous year. Germany is among the top five destination markets, along with Spain, the Netherlands, Italy and the United Kingdom.

Details

Due to the importance of Fruit Logistica in the food industry, it was decided to present the book 'Perú, el gusto es nuestro' (Peru, the pleasure is ours) as part of this event. This highlights the positioning of Peruvian cuisine in the world, using ingredients from Super Foods Peru brand products.