Alpaca del Perú and Perú Textiles: tradition and innovation at Peru Moda Deco 2023

In the upcoming edition of Peru Moda Deco, on October 19 and 20, “Alpaca del Perú” and “Perú Textiles” will represent part of Peru's exportable products to important professionals in the global fashion industry.

The 25th anniversary edition of Peru Moda Deco is approaching, and one of the standout propositions at the event organized by the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) will be the representation by the sectorial brands Alpaca del Perú and Perú Textiles.

These two distinctive brands, operating under the Peru banner, epitomize the excellence and authenticity that characterize the Peruvian fashion industry on the world stage. What's their strategy all about?

Alpaca del Perú was established in 2014 as an effort to position Peruvian alpaca fiber in the luxury market abroad. "Peru is the world's leading producer of this noble fiber, with 80% of the global alpaca population. We consider it important to highlight in a brand its natural origin and its environmentally friendly character," remarked Daniel Cavero, Head of the Brand Country Office at PROMPERÚ, regarding its creation.

With its texture, variety of colors, and unique characteristics, this fiber becomes an expression of sophistication and cultural richness. The production of alpaca fiber in Peru is a connection to ancestry, where ancient traditions still prevail.

Peruvian exports in 2022 reached USD 93.8 million, and the demand continues to rise, encompassing everything from fibers to finely crafted garments.

On the other hand, Perú Textiles emerged in 2016, targeting international buyers, both end consumers and retailers, who value the excellence and durability of products like cotton and, above all, Peruvian craftsmanship. The garments are crafted with expertise derived from the country's textile heritage, resulting in a handmade finish and a soft, fresh, and flexible texture.

For industry insiders, Peru is seen as a strategic, specialized, and innovative partner, blending techniques from its own culture with the demands of the contemporary industry. Hundreds of international brands have already placed their trust in our country due to its proven quality, renowned fibers, and unique expertise.

With Alpaca del Perú and Perú Textiles leading the way as representatives of the national offering, Peru Moda Deco 2023 promises to be the epicenter of the best in the fashion industry, providing an unparalleled platform for connecting Peru's exportable offerings with international demand.

Thumbnail credits: Karina Mendoza / PROMPERÚ