Peruvian entrepreneurs from Gamarra arrived in Bolivia
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Peruvian entrepreneurs secured 100 business meetings with over 80 buyers in Bolivia, surpassing $1.8 million in transactions.
A delegation of ten talented entrepreneurs from Gamarra's Commercial Emporium, supported by Peru's Commission for the Promotion of Exports and Tourism (PROMPERU), landed in the cities of La Paz and Santa Cruz with an innovative proposal in cotton garment collections.
Over two days, from November 21st to 22nd, these visionaries held over 100 business meetings with more than 80 local buyers. The result? Commercial projections for the next year surpassing the $1.8 million mark in American dollars.
The Peruvian textile industry has charted an impressive path of evolution in recent years. Its secret lies in its ability to adapt to market trends through strategic investments in technology and machinery.
The world is setting its sights on Peruvian fashion, and Bolivia is no exception. Every year, this industry surprises its neighboring country with fresh innovations and new suppliers. This collaboration not only generates commercial opportunities but also injects economic improvement into the region.
The quality and cutting-edge design of the Peruvian offerings serve as the perfect introduction to the Bolivian market. The geographical proximity between both countries not only reduces logistical costs but also facilitates direct and effective communication between exporters and buyers.
The shared language strengthens these commercial ties, streamlining processes and fostering seamless collaboration. Coupled with tariff exemptions and similar consumption patterns, it creates fertile ground for a robust business partnership.
In 2022, Peruvian textile and clothing exports reached $1.875 billion, and by the end of 2023, they are expected to exceed pre-pandemic levels. The United States leads the list of destinations, followed by Chile and Brazil. Bolivia, ranked 11th among the 80 recipient countries, emerges as a rapidly growing market for Peruvian exports
Thumbnail credits: PROMPERÚ