Perú Natura business roundtable tops expectations

Cacao, quinoa, chestnuts and maca were among the products most sought after by international buyers at the 2017 Perú Natura business roundtable. The event saw 800 meetings and projected business worth US$ 38 million over the next 12 months, according to the Peruvian Export and Tourism Promotion Board (PROMPERÚ).

“Considering this is the first time the event has used the business roundtable format, the results exceeded our expectations and international buyers expressed great satisfaction with the products offered,” said Luis Torres Paz, PROMPERÚ’s director of exports.

Perú Natura was organized as part of the international campaign launched at the world’s most important food fairs to promote the brand Super Foods Peru created this year by PROMPERÚ.

Other products that generated a buzz among buyers were yacón syrup, maca drinks, sacha inchi mayonnaise, native herbal teas and golden berry and yacón jams.

The business roundtable was held on September 27 and 28 as part of Expoalimentaria. 47 small- and medium-sized exporters from Arequipa, Cusco, Junín, Lambayeque, Lima, Puno and San Martín participated.

Of the 42 buyers, the largest contingent was from the United States, followed by Mexico, Germany, Colombia, South Korea, the Netherlands and the United Kingdom.

Representatives from companies from Argentina, Belgium, Brazil, Canada, Spain, Indonesia, Italy, Japan, Poland, Portugal, Switzerland, Taiwan and Turkey were also present.

Perú Natura is the main platform for promoting products of Peru’s biodiversity under principles of environmental, social and economic sustainability. This year’s event featured super foods with nutrients and qualities making them beneficial for health.