What are World Expos?
The origin of the World Expo dates back to 1851, when the first edition of the event was held in London. These great exhibitions, held in different cities, seek to show the world the scientific and technological advances achieved by each nation, encourage cultural exchange and promote tourist attractions, exports and the image of each country. One of the aspects that has contributed to the recognition of World Expos is the architectural legacy that they have left to humanity, some of the most emblematic cases being the Eiffel Tower in Paris, the Ferris Wheel in Chicago and the Space Needle in Seattle.
What is Expo 2020 and who will participate?
Expo 2020 is the next edition of the World Expo, which will take place in Dubai from October 20, 2020 to April 10, 2021. For 173 days, Expo 2020 will show the millions of people attending the main attractions and exports from more than 180 countries, as well as innovative proposals for sustainable development promoted by governments, international organizations, NGOs and foundations, enterprises, companies and universities.
What is the overarching theme of Expo 2020?
The overarching theme of Expo 2020 is "Connecting Minds. Creating the Future". Three sub-themes, "mobility", "sustainability" and "opportunity", emerge from this overarching theme, focusing on three main areas, "innovation", "inclusion" and "understanding". Each participating country must therefore show the world what its legacy is and contribute to the future in different subjects of international importance, such as the global economy, sustainable development and improving the quality of life of the population.
How will Peru participate in Expo 2020 and how was the decision made to be part of this event?
Peru will participate in Expo 2020 with a pavilion measuring approximately 1860 m2, which will be open to the public during the 6 months of the event. Our participation in this international platform represents a unique opportunity to promote our country and its exports, encourage foreign investment, increase the flow of tourists, and show how our wealth, cultural diversity and biodiversity contribute to the future of the planet, consolidating us as one of the countries with highest annual growth in the region.
As for trade, what are the expected benefits once the event is over?
Before taking part in this momentous world event, an analysis of business prospects in tourism and exports was carried out, which produced very favorable results. Exports to the UAE market have increased exponentially in recent years, making it our main trading partner in the Middle East. Despite the good results, there is still a lot be done in order to continue opening up markets, both in Dubai and in neighboring countries, especially for our super foods, coffee and alpaca fiber.
And the Tourism Industry?
Showcasing the wonders of Peru before the millions of people who will attend Expo 2020 is also a great opportunity to increase the flow of tourists visiting our country and increase our exports of both goods and services, positioning us as an ideal country to generate business. It is estimated that more than 30,000 potential travelers, mainly from Asia, will visit Peru in the two years following the event, with an average daily expenditure that will exceed US$ 2000.
What initiatives and products will Peru bring to Expo 2020 Dubai, and what demands do they respond to?
The commercial offer that Peru will present at Expo 2020 aims to promote our leading exports, such as superfoods , alpaca fiber and quinoa. We will also promote tourism, investments and innovative initiatives in different areas, for which we will provide spaces in the Peruvian pavilion that will allow Peruvian business people and entrepreneurs to meet with potential investors and thus generate development and business opportunities to benefit our compatriots.
How many visitors are expected to visit Expo 2020?
More than 15 million people are expected to visit during the 6 months of Expo 2020 Dubai. Our initial goal is for 10% of all attendees to visit Peruvian pavilion, which would mean 1.5 million potential tourists, investors and importers.
What is the planned investment for our country's participation in Expo 2020 Dubai?
The investment to be made by the Peruvian State for the construction, operation, maintenance and dismantling of our pavilion at the World Expo 2020 Dubai is 44 million soles, spread over four years (2018 - 2021).
How will participation at Expo 2020 Dubai impact our economy?
Peru's participation at the Expo 2020 Dubai aims to attract tourism, boost our exports and generate investment. Thanks to our participation in international fairs, tourism has been growing steadily over the last 10 years and has managed to establish itself as the third economic activity in our country, accounting for 3.9% of GDP. In the case of exports, last year we recorded a 7.5% growth, reaching a record figure of US$ 47.7 billion. In the case of non-traditional exports, these grew by 12.6% in 2018, reaching US$ 13.2 billion. Vital results to fight poverty and finance infrastructure projects and assistance.
What private and government organizations will participate in Expo 2020 Dubai?
Considering the variety of economic, social and environmental issues that will be dealt with at Expo 2020, a Multisector Working Group has been formed (D.S. 003-2019-Mincetur) led by Mincetur, through PROMPERÚ, and made up of representatives from the PCM (the President’s office) and the Ministries of Transport and Communications, Economy and Finance, Agriculture and Irrigation, Culture, Foreign Affairs, Environment and Production. The above institutions will in addition work in coordination with private bodies (entrepreneurs, companies, associations, among others) with the purpose of developing a country proposal.
Which organization will be responsible for reporting on the event, both in traditional media and on social networks?
The Ministry of Foreign Trade and Tourism (Mincetur), through PROMPERÚ will lead the strategies to publicize our participation in the Expo 2020 Dubai World Expo, both in traditional media and on social networks. A website has been developed that will include all information regarding the Peruvian pavilion at the event. The different participating sectors will also collaborate with diffusion in their own networks.
Why did we hold the National Design Competition for the Expo 2020 Dubai Peruvian Pavilion? What were the aims of the competition?
The competition was held to select the design of a Peruvian architect who represents the talent and creativity of our country, in line with the project planning for the Peru pavilion at Expo 2020 Dubai. The aim of the competition was to promote the transparent and diverse participation of Peruvian architects, with their innate talent, in order to choose the best design, i.e. by selecting a powerful and disruptive creative proposal.
Which officials and organizations were in charge of holding the competition? Were the suggestions of technical institutions taken into account? What was the public and private budget approved for the competition?
The competition was announced by PROMPERÚ with the support of the College of Architects of Peru (CAP) and the Peruvian Association of Architectural Studies (AEA). The competition rules were coordinated and approved with the latter through the inter-institutional collaboration agreement that PROMPERÚ signed with both institutions. The available budget for the acquisition of property rights for the creative proposal was S/ 30,000 (including taxes).
Which official and private media announced the competition?
It was announced through the PROMPERÚ website and the social networks of the College of Architects of Peru and the Peruvian Association of Architectural Studies.
What were the requirements to participate in this competition? Are there any technical or other restrictions that are of public interest?
The main requirement to participate in the competition was mentioned in point 3.2 of the rules: to be a Peruvian architect authorized by the CAP. They also requested a team with at least one professional expert in content design and exhibitions, from the architecture, communication, design and/or advertising sectors. Regarding possible disqualifications, the following restriction was included in point 4 of the rules: natural persons and representatives of the legal person who have any employment, contractual, practical or SECIGRA ties with PROMPERÚ officials and/or public servants will not be allowed to compete, nor their direct relatives up to the fourth degree of consanguinity and second degree of affinity.
What were the evaluation criteria for the participating proposals and the selection of the finalists? How were the final results published?
The following evaluation criteria were detailed in points 8 and 14 of the rulesSee here
What requirements were taken into account when selecting the winners of the architectural design for the Peruvian pavilion?
The architectural design competition for the pavilion targeted Peruvian architects and talent. The requirements were published on the PROMPERÚ website. You can see the details here: https://www.promperu.gob.pe/index.asp
Who are the members of the panel that assessed the participants in the pavilion design competition? Do they have the right career experience for this task?
The competition had panel members with suitable professional experience:
- A representative appointed by the College of Architects of Peru (Nelly Giovanna Faustino Bambarén).
- A representative appointed by the Peruvian Association of Architectural Studies (Cesar Juvenal Baracco Barrios).
- A representative appointed by the National University of Engineering (Manuel Zubiate Vidal).
- An international jury member who is an expert in world expos (Miguel Ángel Soria del Hoyo, who participated in the design and project coordination team at the Universal Exposition of Seville (Expo '92) and as head of Expoagua's Infrastructure Area at Expo Zaragoza (2008).
- A PROMPERÚ representative who is an expert in marketing, advertising and communication (Deputy Director of Marketing and Communication, Rafael Tapia Medina).
Will the winner of the competition be responsible for all the design of the Peruvian pavilion or will another expert company be called to assist with implementation of the structure in Dubai?
The construction, operation, maintenance and dismantling of our pavilion will take place in the next stage of the project, where there will be an international turnkey tender aimed at companies with experience in architectural development, content, construction and operation of pavilions at World Expos.