Peru is diverse, just like pisco. The land of the Incas is the homeland of this aromatic distillate that today surprises the world with its many varieties. But of all the existing brands, there is a certain one that captures the essence of everything Peruvian. This is, of course, Pisco Spirit of Peru.
The brand was conceived in Peru and launched at the last edition of Madrid Fusion 2019, one of the most important gastronomic events in Europe. There, Peru launched a strategy to reposition its product, which proved to be a success.
Peruvian pisco exports exceeded US$ 4 million in the first half of that year, 2.9% more than in the same period in 2018.
These numbers have an explanation. Below, we will tell you about the history and quality of Pisco Spirit of Peru, the brand of the emblematic Peruvian drink.
How do you sum up the ancient Peruvian culture in a few sips? That was the question asked by the creators of Pisco Spirit of Peru. To answer it, they had to start with the five essential attributes that distinguish this distillate.
First of all, there’s its history. For four hundred years, Peruvians have planted vines along the coast from Piura to Tacna. From the vines came pisco.
But there's not just one pisco. Which leads us to the other variable: biodiversity..
In Peru, eight varieties of grapes are grown. Aromatic (Moscatel, Italia, Torontel and Albilla) and non-aromatic (Quebranta, Negra Criolla, Mollar and Uvina) grapes. From these, four types of pisco are obtained, each with its own flavor: pure pisco, aromatic pisco, green must pisco and acholado pisco.
The quality of the drink also counts: Peruvian pisco is manufactured in the traditional way, that is, in stills, and its denomination of origin is endorsed by 70 countries. Finally, there is a Peruvian pisco culture, besides being a versatile drink: its pairing produces prestigious cocktails.
Pisco Spirit of Peru is the optimal fusion of all these variables. Let's see how.
Peru in a glass
Pisco Spirit of Peru is strong, noble and diverse, like the Inca people. It can be served straight, with its classic transparency, or with a little color, like in the Red Passion (strawberry cocktail) or the Apple Pisco (with green apple) or, in its most popular form, the unbeatable Pisco Sour.
The brand itself sums up the character of the national industry. Its logo uses two fonts that combine tradition and modernity. At the top left, an asterisk evokes the sun that nourishes the coastal landscape with light.
The visual elements of the brand also combine the colors of the 8 types of pisco grapes: gray, green, lilac and purple.
Finally, a set of "key ideas" reflect the personality of the brand, such as 'The drink of happiness', 'A ritual we share ', '8 grapes, 1 spirit', and 'Pisco Peru please'.
More pisco for the world
According to the Ministry of Production, between 2015 and 2019, Peruvian pisco exports doubled, from 635,000 to 1.6 million liters sold abroad.
The reason is simple: no one can resist the brilliance of this drink that sums up 400 years of history.
You should try it too!
PROMPERU promotes the Pisco Spirit of Peru brand as part of an ancestral heritage through its licensee program, the purpose of which is to license the use of the brand to those companies that meet the established quality requirements.
The licensed products are promoted at various events organized by the sales offices present in Europe, North America, Central and South America, Asia and Oceania.
Find out about the requirements for the licensee program here: https://peru.info/es-pe/licenciatarios/tipos-licencia