Kenzo, Gucci, Max Mara, Prada, Viviane Westwood, Scotch & Soda, Tory Burch and Pinko are some of the international brands that are interested in participating in Peru Moda and Peru Moda Deco 2019.
The Minister of Foreign Trade and Tourism (Mincetur), Edgar Vásquez Vela, said that the specialized fashion industry and decoration business platform will be held from April 10 to 12 at the Lima Convention Center, with the presence of 241 exhibitors, of which 197 are SMEs.
"The great expectation expressed by hundreds of professional buyers from various parts of the world who will attend Peru Moda and Peru Moda Deco 2019 suggests that trade commitments will exceed the US$ 120 million generated at the previous edition," said the minister.
Vásquez also reiterated the importance of these large companies seeking to participate in the business roundtable and exhibition in search of new products to incorporate into their catalogs. "The regions with a presence at this edition are Lima, Arequipa, Cusco, Ayacucho, Junín, Puno, La Libertad, Apurímac, Ica and Huancavelica," he added.
It is important to note that there are more than 300 foreign buyers coming from 30 countries who will hold 3,600 business meetings, and more than 1000 foreign visitors are expected, mostly from the United States, Brazil, Argentina, the United Kingdom, Holland, South Korea and Italy.
Regarding the commercial exhibition area, PROMPERÚ has announced that it will be divided into eight zones: Brands and Designers, Sourcing, Babies and Children, Footwear and Accessories, Alpaca, Jewelry, Clothing, and Decoration and Gifts.
This year, the concept of Peru Moda and Peru Moda Deco is 'Believe to be sustainable', as a way to raise awareness to reflect on the impact that the fashion industry has on the environment and, at the same time, it represents an opportunity to demonstrate that creativity and conscious design intertwine in harmony.
Peru Moda Deco changed its commercial strategy from the Peru Gift Show, specialized in gift and decoration items, to focus on the fashion of decorating ambiences. In addition to the business roundtable, the ADEX Textile Forum and the Sustainable Fashion Forum will be held with the participation of national and international experts.
Likewise, as in previous years, there will be the Young Creators of the World competition, which in its fifteenth edition has as the theme 'Rethink, Be Sustainable,' which refers to caring for the environment, not as a trend but as a necessity for the industry and society.
Peru Moda and Peru Moda Deco is organized by PROMPERÚ with the support of the Ministries of Foreign Trade and Tourism (Mincetur) and Foreign Affairs, the Association of Exporters (ADEX), the Lima Chamber of Commerce (CCL) and the National Society of Industries (SNI).