Olympic medalists Carl Lewis and Leroy Burrell discover our products thanks to Casa Perú

During the Lima 2019 Pan American and Parapan American Games, track and field stars Carl Lewis and Leroy Burrell discovered the wonders of our country thanks to their visit to Casa Perú (Peru House), located in the Main Press Center.

The advantages of virtual reality made it possible for the track and field world record-holders to visit the Peruvian Amazon region and the Choquequirao citadel. They also discovered Kené art from the Shipibo-Konibo community and they learned more about Peruvian super foods.

“It is a great honor to receive these world-class athletes at Casa Perú, promoting our tourist attractions and star export products, such as pisco and super foods, among the thousands of foreigners visiting us during these games", said the head of Mincetur, Edgar Vásquez Vela.

Lewis and Burrell received a suitcase from the recent ‘Message in a Suitcase’ campaign that will allow the landscapes of our country to travel around the world, and they also received keys to Casa Perú so that they come and visit us again. To round off their tour, the record-breaking men were given a bottle of pisco, Peru’s national drink.

PROMOTIONAL STRATEGY

For Lima 2019, the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) set up two Casas Perú (Peru Houses), one in the Main Press Center and another in the Villa Panamericana (Pan American Village), with the aim of promoting the wonders of our country among the international press and thousands of foreign visitors who are attending the sporting event.

Casa Perú is a strategy which has been implemented by PROMPERÚ since last year and has been very successful at events which gather a large international audience, such as the South Korea Winter Olympics, the South by Southwest festival in Austin (USA), and the Russia 2018 World Cup.

The ‘Message in a Suitcase’ campaign has also been launched recently on an international platform with the aim of attracting foreign tourists to our country. This initiative is in line with the international promotion strategy led by MINCETUR.