Europe and the United States fall in love with Pisco! Exports exceed 5 million dollars

The United States, the main destination of our flagship distillate, imported 3.3 million dollars from Pisco. The next most important importers were Spain ($769 128), The Netherlands ($499 721) and France ($251 262).

Our flagship distillate continues to conquer palates around the world. Within the framework of the celebrations for the National Pisco Sour Day, which is commemorated every first Saturday of February, the Peruvian Commission for the Promotion of Export and Tourism (PROMPERÚ) reported that, as a result of the promotion of Pisco in the United States and in different European powers, it was possible to generate exports for more than $5.2 million.

Between January and November 2021, the U.S. market imported $3.3 million of Pisco, becoming the leading destination for our grape distillate. In the Old Continent, the countries that imported the most Pisco were Spain ($769,128), the Netherlands ($499,721) and France ($251,262). 

However, Pisco shipments were not limited to these countries. Australia ($200,000) was also consolidated among the main export markets for our flagship drink. In addition, other regional destinations such as Colombia ($200,000) and Argentina ($100,000) were strengthened.

Among the various activities that made these impressive figures possible is highlighted the promotion that PROMPERÚ made of Pisco College in Paris, between April and December in order to provide complete training to a group of French bartenders, so that the Peruvian product is included in the menus of bars and restaurants in the country. Meanwhile, Asia also enjoyed our exquisite distillate through Pisco Week (Korea), in July; Pisco Nights (Hong Kong, Bangkok and Singapore), from April to September; and the Pisco campaign (Japan), in October.

Latin America was no exception, as the international Pisco Week Latam campaign was launched, which took place last June simultaneously in five markets (Mexico, Panama, Ecuador, Colombia and Argentina). This regional action, organized by the respective commercial offices, included promotional activities of Pisco, tastings, seminars and digital content.

DO YOU WANT TO KNOW MORE ABOUT PISCO?

If you want to know more about our distillate, visit the website of the trademarked brand  *Pisco, Spirit of Peru, where PROMPERÚ proposes The Pisco Route, in which travelers can know the origin of our flagship drink through the producing regions of Ica, Arequipa, Moquegua and Tacna. In addition, within  Peru Marketplace site, 14 Peruvian virtual stores offer high quality Pisco all across the world.

You can also download the PROMPERÚ Pisco mobile app, available for Android and Apple devices. You will find recipes for cocktails based on Pisco, places to buy and enjoy the national distillate learning in a fun way about our flagship drink.