Peru aims to boost its tourism presence at the IMEX Frankfurt 2024 trade fair

Ten specialized Peruvian companies are looking forward to surpassing 250 appointments at this significant event.

A steady pace! In order to boost Peru's reputation and establish it as a first-class MICE destination, while also fostering business collaborations, Peru is actively involved in the IMEX Frankfurt 2024 Fair. This significant event is happening from May 14 to 16 in Germany.

Photography: PROMPERÚ

During the three-day fair, Peru showcased its potential as a prime location for hosting meetings. Various features of destinations like Lima, Cusco, Paracas (Ica), Arequipa, and Iquitos (Loreto) were acknowledged by the World MICE Awards. These awards honor excellence in the Meetings, Incentives, Conventions, and Exhibitions industry.

Through a partnership between the public and private sectors, we will introduce a comprehensive offer of experiences, venues, and services tailored for the meetings tourism sector.

FACT

IMEX Frankfurt stands as Europe's biggest specialized event for meetings and tourism. It gathers key foreign players in the industry, facilitating robust negotiations with international buyers.

Photography: PROMPERÚ