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BRANDED CONTENT

CHALLENGE

During the last years a chain of events such as corruption, economic crisis and social inequality divided Peru as a country. Forcing Peruvians to focus on individualism to survive and increasing social discrimination between indivual from different regions.

How could we demonstrate that every corner of
Peru is part of the same nation?

AN EMPATHY EXPERIMENT

CAMPAIGN

A transmedia documentary serie that tells the story of 6 Peruvians of different backgrounds who had the courage to change roles.


WATCH THE STORY

CAP I - CRAFTMAN & FAMOUS COMEDIAN


WATCH THE STORY

CAP II - CRAFTMAN & FAMOUS COMEDIAN


WATCH THE STORY

CAP I - ACTIVIST & WORLDCLASS CHEF


WATCH THE STORY

CAP II - ACTIVIST & WORDCLASS CHEF


WATCH THE STORY

CAP I - TEACHER & FAMOUS MUSICIAN


WATCH THE STORY

CAP II - TEACHER & FAMOUS MUSICIAN

TRANSMEDIA STORYTELLING

DIGITAL CONTENT

Peruvians immersed themeselves in the narrative through more than 400 content pieces. We used our social media channels to show the places where our characters were, explaining more about our culture diversity and highlighting the beautiful views from our country.

Taquile Island, Puno

Nauta, Loreto

Cosñirhua, Colca Canon

Pimentel, Lambayeque

53,607,779 views

on a country of 31,7 million people

485 million

impacts on Facebook

94 % positive

reactions on Facebook