Peruvian agroexporters shine at Asia Fruit Logistica

The main Asian fruit and vegetable fair welcomes Peruvian agro-exporters, with expected sales reaching USD 80 million.

Aiming to position Peru as a key player in the Asian fruit and vegetable market, eight Peruvian agro-exporters are participating in the prominent Asia Fruit Logistica fair in Hong Kong, China, from September 4 to 6.

This event, which attracts over 13,000 visitors from 70 countries, serves as a crucial platform for showcasing Peruvian exports like avocados, grapes, and blueberries—key products highlighted by the national delegation.

Photograph: PROMPERÚ

The significance of Asia Fruit Logistica

The Asia Fruit Logistica fair is renowned for uniting key players in the fresh fruit and vegetable production and commercial chain across Asia. This year, PROMPERÚ, in collaboration with the Peruvian Agricultural Producers Association (AGAP), has organized the participation of Peruvian companies including Westfalia Fruit Perú, Camposol, Marand Company, El Pedregal, Fruglobe, Alpine Fresh, Clavet, and Peruvian Inka Fruit.

These companies, along with four agro-exporting associations, are leveraging this platform to strengthen trade relationships and secure Peru's presence in Asia's major markets.

Photograph: Renzo Nuñez / PROMPERÚ

An ideal scenario for Peru

Asia Fruit Logistica offers the ideal platform to highlight the diversity and quality of Peruvian fruits and vegetables. Peru aims to become one of the world's top suppliers of these products, driven by its capacity to meet rigorous international standards. The Peruvian delegation anticipates reaching sales of USD 80 million over the next 12 months.

Photograph: Daniel Silva / PROMPERÚ

Peru in the Asian market

The Asian market is a top priority for Peruvian fruit and vegetable exports. In 2023, Peru's primary exports included grapes, blueberries, and avocados, with key destinations being China, Hong Kong, South Korea, Japan, and Taiwan.

China leads in importing Peruvian products, bringing in 103,300 tons valued at USD 308 million, followed by Hong Kong with 55,000 tons worth USD 197 million. Peru's participation in the fair further strengthens its presence in Asia, a market with significant potential and ongoing growth.

Photograph: Yayo López / PROMPERÚ