5 sustainability criteria for exporting companies

Sustainability can be a crucial factor for success and standing out in today's competitive global market.

Corporate social responsibility (CSR) has evolved from being optional to a strategic necessity for companies. Starting in January 2024, the European Commission mandates that companies with more than 500 employees must report on their sustainability and social performance, making CSR an integral part of corporate governance.

According to Percy Marquina Feldman, General Director of CENTRUM PUCP Business School, companies must actively address social, economic, and environmental issues, as their actions significantly affect their reputation, sustainability, and relationships with stakeholders. CSR is not only an ethical choice, but it also brings long-term benefits. Consumers, particularly younger generations, increasingly prefer brands that align with social values.

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Sustainability is essential for exporting companies, as it not only protects the environment and creates development opportunities but also enhances competitiveness and reputation in today’s global marketplace. This approach benefits society, minimizes environmental impact, and can serve as a key factor for success and differentiation.

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To promote sustainability, exporting companies can adopt business practices that consider the social and environmental impact of their operations.

Implementing the following criteria can help exporting companies enhance their sustainable performance, meet consumer expectations, and unlock new opportunities in today's marketplace.

Corporate social responsibility: At this stage, promoting equality and diversity among all stakeholders is vital. Companies must implement policies that ensure the safety and well-being of their workers in all aspects, while also creating opportunities for suppliers and outreach communities.

Investing in researching and developing sustainable technologies to enhance efficiency and minimize environmental impact, alongside promoting innovation in products and processes that support sustainability, is crucial.

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Effective environmental management: It involves implementing practices that minimize carbon emissions and other pollutants. Utilizing clean technologies and efficient processes is essential to reduce waste and pollution. This includes strategies like waste reduction, responsible resource usage, and adopting fair labor practices.

Commitment to the community: Engaging in community initiatives is essential, as is supporting local projects that promote social welfare. Forming partnerships with non-profit organizations can be a highly effective and impactful strategy in this regard, fostering positive change while strengthening corporate social responsibility efforts.

Furthermore, obtaining sustainability certifications can be advantageous for companies by enhancing their reputation and attracting consumers who prioritize sustainability.

Sustainable design: The reuse of materials is a key element for exporting companies, involving the use of recycled and renewable resources throughout all stages of production and distribution. This practice not only supports environmental sustainability but also contributes to operational efficiency and brand value in the global market.

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It is important to emphasize that a good idea is to avoid using paper-based processes. Opting for digital methods (like computers and smartphones) would be the best choice for a more sustainable future for everyone.

Transparency: Ensuring compliance with all local and international laws and regulations is essential. Implementing robust business ethics procedures is equally important to prevent dishonest practices among employees and to maintain integrity and transparency within the company.

Government, businesses, and civil society organizations need to collaborate and share responsibilities to achieve complete sustainability in global exports. We can create a more sustainable global economy that benefits everyone and the environment, beginning with exports.

Source: PROMPERÚ