At ITB Berlin 2026, Peru showcased a multisensory Amazon-inspired stand. Alongside 15 companies, it promoted biodiversity, sustainable adventure, and world-class cuisine to position the country as an authentic destination.

Larcomar has officially joined the Peru Brand Licensee Program, marking a key step in promoting the country's image. This partnership strengthens the connection between one of Miraflores' most iconic sites and Peru's national identity.

Arequipa was featured in Variety as a prime destination for global film and TV productions. Highlighting spots like the Colca Canyon, the article reinforces the region’s cinematic appeal and unique cultural heritage.

At Madrid Fusión 2026, Peru dazzled with its "Taberna Limeña," showcasing tradition, innovation, and sustainability. The event featured immersive tastings and talks, highlighting the Amazon and Peru's unique culinary heritage.

Attention, Peruvians! Voting for the World Travel Awards South America 2025 is now open, and Peru is competing with 16 nominations! Our country is not just a destination—it is an unforgettable experience that captivates everyone who visits. Let’s show the world what makes us unique. Your vote matters!

The number of tourist destinations used as filming locations in Peruvian movies keeps growing, increasing Peru's presence at international festivals.