Join the Marca país Perú Licensees Program

Join the official brand representing all Peruvians and sector-specific brands, and unlock valuable benefits for your business.

Becoming a Marca país Perú licensee opens your business to the international market. This renowned brand, celebrated across multiple countries, embodies the pride and authenticity of Peru, serving as a distinctive mark of quality and value.

As a licensee, your company gains the prestige and influence of an international brand, expanding its reach and potential. You will also join an exclusive network of companies dedicated to promoting Peru’s image domestically and globally, sharing the best of our culture and products with the world.

WHAT YOU NEED TO KNOW

Source: PROMPERÚ

Here are the key points you need to know to apply for this program:

• Natural or legal persons or legal entities of public or private law, national or foreign, domiciled or not in the country, that carry out economic activities for profit or not for profit, may register.
• The procedure is free of charge.
• Marca país Perú, Alpaca del Perú, Cafés del Perú, Cafés del Perú Especialidades Únicas, Coffees From Peru Unique Specialties, Pisco Spirit Of Peru y Super Foods Peru son las marcas que licencia PROMPERÚ.
• There are several types of licenses. Marca país Perú includes institutional use, use on Peruvian products or services and use in events. Meanwhile, for the Sector Trademarks, there is use in products and use in events.
• Your trademark must be registered with INDECOPI (Peruvian National Institute for the Defense of Competition and Protection of Intellectual Property).
• Foreign companies, including those operating outside Peru, are also eligible to apply for a license. The license will be granted following an evaluation by PROMPERÚ.
• The license to use the Marca país Perú and/or sector-specific trademarks may be valid for up to two years from the date of authorization.

PROCESS

Source: PROMPERÚ

The application process starts when you access this webpage, where you will need to create an account using the details of the individual or legal entity seeking the license to use the Marca país Perú and/or sector-specific trademarks.

Once the application is submitted, it will undergo an evaluation process, which may take up to 30 business days, provided all requirements outlined in the Regulations are met.

For more information, you can visit this mini-site:

A BIT OF HISTORY

Source: PROMPERÚ

In 2011, the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ), in collaboration with the Ministry of Foreign Trade and Tourism (MINCETUR), created the Marca país Perú — a symbol that officially represents the Peruvian state and highlights our national identity to the world.

On March 10, 2011, the new Marca país Perú was officially launched and presented at the ITB fair in Berlin, as well as at the New York Stock Exchange.

The launch was also accompanied by the unforgettable Perú Nebraska campaign, whose impact continues to resonate today, inspiring numerous companies and startups to join the effort of positioning Peru in major global markets. So, what are you waiting for to become part of this great family? Apply for the use of the Marca país Perú here.