Peru exceeds expectations at Paris tourism fair

Over three days of intense activity, Peru emerged as one of the top tourist destinations in the region.

Peru's inbound tourism reaches new heights! With an estimated business potential of USD 14.8 million, the Peruvian delegation attracted the attention of key players in the international tourism sector during the IFTM Top Resa 2024 fair in Paris, France. This outcome highlights the increasing demand for Peru's diverse tourism offerings, which include natural attractions, adventure activities, cultural experiences, and world-renowned gastronomy.

Peru's participation in this significant event featured 12 national companies that helped showcase the country as a comprehensive destination, highlighting not only its traditional attractions but also innovative offerings in community and sustainable tourism.

Source MINCETUR / PROMPERÚ

Distinctive experiences in tourism

Attendees had the chance to immerse themselves in Peruvian culture through traditional dances and tastings of iconic products like pisco, coffee, and cocoa. This created an inviting atmosphere that helped strengthen Peru's image in the European market.

Source Shutterstock / PROMPERÚ

Source Shutterstock / PROMPERÚ

During the fair, the Peruvian delegation not only concentrated on building business connections but also on training operators and travel agents about the country's diverse destinations. These meetings equipped the French commercial sector with up-to-date information on Peru, enhancing the availability of authentic experiences for international travelers and solidifying the country’s reputation as a high-quality destination.

Fact

Participation in events like IFTM Top Resa is essential for further strengthening Peru's image on the international stage. These efforts not only enhance inbound tourism but also positively impact the Peruvian economy and support local communities by promoting sustainable and equitable development, ultimately contributing to the well-being of the country's tourism regions.

Source PROMPERÚ