Peru, the land of Pisco: Our signature spirit shines in Italy

Pisco, our flagship spirit, was recently celebrated in an in-depth article featured in the Italian magazine Spirits Magazine, which specializes in distillates and mixology. Titled "Peru, the land of Pisco," the report explores the strong bond between Pisco and Peruvian cultural identity, emphasizing how this drink has evolved into a symbol of national pride.

History and versatility of Pisco

The five-page article, written by journalist Laura Pacelli, details her visit to Trujillo, La Libertad, where she uncovered the essence of Pisco. Pacelli describes Pisco as "the soul of Peru in every aspect," drawing a parallel to the significance of coffee for Italians. The article delves into the origins of Pisco, noting that its name comes from the Quechua word pisku, meaning "bird." Pacelli also highlights how Pisco has retained its relevance over time, solidifying its status as one of the world’s most prestigious distillates.

The report also explores the eight grape varieties used in Pisco production and the three main types derived from them: puro, acholado, and mosto verde. It highlights standout cocktails, including the classic Pisco Sour, as well as other creations that showcase Pisco's versatility in international mixology.

Photograph: Yayo Lopez / PROMPERÚ

Pisco pairing recommendations

Another notable aspect of the report is the inclusion of pairing recommendations by Peruvian expert mixologist Ricardo Carpio. According to Carpio, a Pisco puro torontel is the perfect match for Cebiche, while a Pisco puro negra criolla pairs beautifully with Lomo Saltado. For those who enjoy Pulpo al Olivo, Carpio suggests a Pisco puro uvina, and for a quinoa salad with raisins and pecans, a Pisco puro italia is the ideal choice. These expert pairings highlight the nuanced flavors of Pisco and its ability to complement a wide range of Peruvian dishes.

Photograph: Karina Mendoza / PROMPERÚ

Conclusions and international projection

The report concludes by reaffirming that Pisco is, and always will be, Peruvian, with its designation of origin protected even by the European Commission. This publication strengthens Peru's standing as a top destination for those passionate about history, culture, and gastronomy, emphasizing the significance of inbound tourism and its role in the sustainable and equitable development of local communities.

This initiative is part of PROMPERÚ's international communication strategy and reflects MINCETUR's dedication to promoting Peruvian gastronomy and inbound tourism.

Photograph: Eduardo Flores/ PROMPERÚ