Independence Day 2024: Come join the celebration of Peruvian pride

Artists like Milena Wharton and renowned national influencers are set to bring Peruvian culture to every corner of the country.

What a great ad! From the "White City" of Arequipa, the Commission for the Promotion of Peru for Export and Tourism (PROMPERU) has launched the Independence Day campaign: "Peru, a land rich in endless treasures." This project aims to promote national identity and pride during these significant dates.

Set to the well-known waltz "Que viva el Perú, señores" (Long live Peru, gentlemen), a piece by the renowned Arequipa composer Mario Cavagnaro, this national campaign seeks to integrate the key elements that excite and unite us as Peruvians.

Fotografía: PROMPERÚ

MARCA PERU PRESENT

Tourist attractions, gastronomy, and culture will be the primary elements united under Marca Perú, promoted through spreading on social networks. This will be achieved through a series of audiovisual pieces to be published on respective digital platforms. Likewise, all Peruvians will be invited to join this initiative through the paisdedonesinfinitos.pe portal.

Fotografía: PROMPERÚ

GREAT ARTISTS AND INFLUENCERS 

Singer Milena Wharton and the cumbia group Los Hermanos Yaipen are among the Peruvian artists featured in this Independence Day campaign. They will be joined by renowned content creators such as The Orihuela, formed by sisters Estephany and Claudia Orihuela, professional dancers from the National Folkloric Ballet of Peru. Additionally, Juan Victor Sicha, known as "JuanPi" in the gastronomy field with over 150 thousand followers on TikTok, and Roxy Beauty, a makeup artist with more than 140 thousand TikTok followers, will also participate.

Similarly, during July, numerous dance presentations and activations will occur in various emblematic regions of Peru, including Piura, Lambayeque, Tacna, Ayacucho, La Libertad, Lima, Loreto, and Cusco.

Fotografía: PROMPERÚ

WHAT YOU NEED TO KNOW

Nearly 81 % of Peruvians express pride in Marca Perú, as reported by the 2023 National Pride survey. Marca Peru has been in existence for 13 years, having been launched in 2011 with the campaign "Peru, Nebraska."

Meanwhile, according to the latest study on Marca Peru recall, 90 % of respondents are familiar with it and associate it with the key words "Peruvian," "exportable," "quality," and "reliable."