London: Peru's tourism featured prominently at Lata Expo 2024

Several members of the tourism industry in the United Kingdom discovered Peru's rich cultural and natural treasures.

Peruvian destinations are captivating the British public! The Lata Expo 2024, a highly renowned tourism event in the United Kingdom, showcased Peru's exceptional tourism offerings from June 24 to 26. The event facilitated over 30 business meetings and engaged with over 250 representatives from key UK tourism companies specializing in Latin America.

To display Peru's rich cultural and natural treasures, the Lata Expo 2024 was a perfect platform. Sponsored by the Commission for the Promotion of Peru for Export and Tourism (PROMPERU), the event highlighted the best of Peru's regions: Ancash, Arequipa, Cusco, Ica, Lima, Loreto, Madre de Dios, and Puno. Additionally, they unveiled the bird route, spanning San Martin, Cajamarca, and Amazonas regions.

At the Lata Expo 2024 meetings, two crucial topics were addressed regarding Peru's global tourism promotion: diversifying the range of products offered and boosting sales for the country.

Together with PROMPERU, 23 other Peruvian companies had the chance to meet key buyers in the market, enhancing international trade relations.

Photograph: Sarah Lucy Brown / PROMPERU

WITH PERUVIAN FLAVOR

The first day featured a special presentation on Peru, highlighting the importance of supporting the vibrant cultures of local communities. Attendees also enjoyed tasting Peruvian specialty coffee, immersing themselves in this unique product and experiencing more of the country's cultural wealth.

The logo of the popular Peru Brand was featured on the Reusable Coffee Cup given to participants. Additionally, Peru was prominently highlighted as a top destination in the event's communications, underscoring its significance as a key travel hotspot.

Photograph: Sarah Lucy Brown

THE BRITISH FACTOR

In 2023, over 38,000 British tourists visited Peru to explore its culture, natural beauty, and embark on great adventures. During their stay averaging 20 nights, they spent around USD 2122, enjoying unique and exclusive experiences while learning and disconnecting in this remarkable land.

Photograph: Sarah Lucy Brown