The Festival of the Sun made history in Shanghai, cementing Peru's position as a premier destination for experiencing living culture at ITB China 2026.

We have a new day to celebrate! June 11 has officially been declared National Peruvian Wine Day, an initiative that honors the dedication of thousands of producers and the exceptional quality of Peru's grapes. It is more than just another date on the calendar—it is a tribute to a tradition that began centuries ago.

From July 16 to 19, the Lima Convention Center will become the epicenter of the chocolate industry during the XVII International Cacao and Chocolate Show 2026. The event's seventeenth edition will open its doors to showcase the excellence, diversity and identity of Peru's export offering to the world.

At ITB Berlin 2026, Peru showcased a multisensory Amazon-inspired stand. Alongside 15 companies, it promoted biodiversity, sustainable adventure, and world-class cuisine to position the country as an authentic destination.

Larcomar has officially joined the Peru Brand Licensee Program, marking a key step in promoting the country's image. This partnership strengthens the connection between one of Miraflores' most iconic sites and Peru's national identity.

Arequipa was featured in Variety as a prime destination for global film and TV productions. Highlighting spots like the Colca Canyon, the article reinforces the region’s cinematic appeal and unique cultural heritage.