About Marca Perú: Our History and Vision

What is a country brand?

Peru Country Brand is a tool to effectively transmit the value proposition, promoting tourism and exports and attracting investments.

The Peru Brand

Build and have a Country Brand motivates different business sectors, It is an advantage to other countries, more when the country is growing.

Launch

Peru Brand is a tool to promote Peru to the sectors of tourism, exports and investments. Successful advertising campaigns contributed to the good management of the Brand Peru.

Pilar: Exportaciones

The quality of Peruvian products is in high demand in international markets.

Pilar: Tourism

Unforgettable experiences await those who travel the different routes in Peru.

Pilar: Investments

Peru is at its very best, attracting investors and new projects around the world.

Indentity System

Peru’s country Brand is firmly commitment with the country. It aims promoting the country’s development and growth through the promotion of products and services to international markets. It is all peruvians task, consolidating the image of Peru.

Indentity System: The Red

Peru its a country with energy, courage, strength, vigor, and it is represented by the red color of their flag. The identity system also includes a multicolored palette it is representing the different facets of Peru and their diversity in every sense.

Identity System: The form

The “P” in its spiral form exposes creativity and harmony. It represents one of the graphic motifs present in the history of the cultures of Peru. Also refers to a fingerprint, in line with the concept of "there is a Peru for everyone".