International campaign "Marca País" (Country Brand) arrives to Germany and France
Virgilio Martínez, propietario de Central y embajador de la Mar
The international campaign Marca País has promoted itself in Brazil and Argentina, and since March 2013 also in Germany and France. This was reported by the Commission for Promotion of Export and Tourism ("PROMPERÚ").
PROMPERÚ Country Image director, Isabella Falco, said that the campaign was developed with the spot directed by Claudia Llosa. The spot was named: "Recordarás Perú" ("You will remember Peru") and was translated into the languages of each country.