The building of the Q'eswachaka bridge, the great diversity of our potatoes, the biodiversity of our fauna, and the quality of our pisco are the four great stories that the Peru Country Brand, in partnership with CNN’s well-known content platform Great Big Story (GBS), have developed and produced in order to strengthen Peru’s image in the United States and around the world.
The micro-documentaries will be released each Tuesday in September on the GBS website and social media pages, as well as on CNN’s TV network at more than 48 airports in the United States.
The Q'eswachaka bridge documentary depicts the collaborative and ancestral work that has stood the test of time, while the story on Peruvian potatoes recounts the quest to keep alive the diversity of this tuber, which can be found in 3000 varieties in Peru.
Another episode delves into the riches of the animal kingdom spread across Peru’s vast landscape, whilst the last great story features the one and only pisco, recounted through the experiences of Pepe Moquillaza and Roberto Meléndez, two devotees of the grape distillate.
“This editorial co-production is an opportunity for us to reveal what makes Peru a destination like none other in the world to a large audience, an audience that is also very receptive to the experiences and products that set our country apart,” stated Isabella Falco, Director of Communications and Country Image of PROMPERÚ.
The footage of the documentaries was shot by seasoned, world-class producers and directors who expressed how fascinated they were to have had the chance to shoot in Peru. The United States is Peru’s second biggest market for exports and brings more tourist dollars into Peru than any other country.
Also, PROMPERÚ affirmed that the media exposure achieved through Great Big Story’s reach is an important tool that allows us to strengthen the country’s positive image worldwide and position the Peru Country Brand in the most important markets.
ABOUT GREAT BIG STORY:
Great Big Story (GBS) is a global media company owned by CNN devoted to documentary and cinematographic storytelling. It aims to create impactful and attractive audiovisual content especially geared toward millennials, young city dwellers, and inquisitive minds aged 25 to 35.
Its social media pages have a following more than 6 million strong worldwide.
GBS is headquartered in New York and has bureaus in London and Stockholm. Its studios create and distribute micro documentaries and short films for digital, TV and theatrical release. Since its launch in late 2015, its producers have traveled to more than 80 countries to discover the untold, the overlooked and the amazing. Its stories engage and inspire millions of people daily.
WATCH THE CONTENT ABOUT PERU HERE:
Great Big Story Site: https://www.greatbigstory.com/stories/cross-a-canyon-on-peru-s-last-handwoven-bridge?playall=1321
Great Big Story YouTube: https://www.youtube.com/watch?v=JCxnStgZsTw
Great Big Story Facebook: https://www.facebook.com/greatbigstory/videos/1734595970176162/
Great Big Story Twitter: https://twitter.com/greatbigstory/status/905163663472033798
Great Big Story Instagram: https://www.instagram.com/p/BYrKNugAFPh/?hl=en&taken-by=greatbigstory
