CAMPAIGNS
The brand Peru to conquer the world
Virgilio Martínez, propietario de Central y embajador de la Mar
In order to position Peru as an attractive country for tourism, exports and imports; PROMPERÚ launched the Marca Perú 2012 international campaign: “Recordarás Perú” ("You will remember Peru").
The campaign introduced a new story about a person from the future who receives a video of his 2012 summer trip through Peru. His journey begins in Peru's coastal region that continues in the Sierra and ends in the Amazon rainforest.
This spot was made by filmmaker Claudia Llosa, one of the most prestigious directors and whose strength lies not only in making a contribution with her filmmaking talent, but also by providing a double point of view as Peruvian and citizen of the world.