Discover Peru’s sectoral brands
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The sectoral brands under the Peru Brand umbrella are designed to highlight the wealth and diversity of Peru's export offerings. These brands promote high-quality products and services while emphasizing the country’s commitment to sustainability, innovation, and excellence. Below are the main sectoral brands representing Peru:
Superfoods Peru: Showcases the extraordinary variety of Peruvian foods renowned for their health benefits. These products, including quinoa, blueberries, goldenberries, camu camu, and maca, are cultivated in the country’s fertile soils and diverse climates. Superfoods Peru also emphasizes sustainable agricultural practices and respect for biodiversity.
https://sites.peru.info/en-us/coffeesfromperu
Coffees from Peru: Celebrates the exceptional quality and variety of Peruvian coffee. The country’s diverse coffee-growing regions, ranging from the high jungle to the coast, produce unique coffee beans prized for their distinctive flavor and aroma. This sectoral brand promotes international recognition of Peruvian coffee, highlighting the traditional and sustainable cultivation techniques used by local farmers.
https://sites.peru.info/en-us/coffeesfromperu
Alpaca del Perú: Values alpaca fiber, one of the country’s most iconic and traditional products. Known for its softness, warmth, and durability, alpaca fiber is used to craft high-quality luxury garments. This brand promotes sustainable fashion and supports the Andean traditions of working with this material for generations.
https://alpacadelperu.com.pe/en-us/
Peru Textiles: Represents the richness and tradition of Peru’s textile industry. With a history dating back to ancient pre-Columbian civilizations, Peruvian textiles are renowned for their unique designs, superior quality, and ancestral weaving techniques. This sectoral brand promotes innovation in design and production while maintaining a commitment to sustainability and fair trade.
https://sites.peru.info/en-us/peru-textiles
Pisco, Spirit of Peru: A brand dedicated to promoting pisco, Peru’s flagship spirit. This grape-based distillate, with a designation of origin, is produced in specific regions of the country and is known for its purity and distinctive flavor. The brand also educates the public about its history, production process, and varieties.
https://sites.peru.info/en-us/piscospiritofperu
Peru Xpert: Highlights the offer of specialized high-quality services that Peru provides to the world. This brand brings together Peruvian companies and professionals in sectors such as information technology, engineering, design, consulting, and other creative services. It aims to position Peru as a reliable and competitive provider in the global services market, showcasing the country’s ability to deliver innovative and customized solutions that meet international standards. Peru Xpert
With a focus on sustainable development and the promotion of exceptional products, Peru is positioned as an attractive and competitive trading partner on the global stage.