Peru Brand celebrates 14 years of pride and global recognition

A symbol of national identity and pride, Brand Peru showcases the best of the country to the world.

In an emotional event at the Metropolitan Museum in Lima, the iconic Brand Peru celebrated 14 years of showcasing the country's richness to the world. The ceremony brought together authorities, business leaders, and representatives from the tourism and export sectors, who highlighted the achievements made since its creation.

One of the evening's most memorable moments was the recognition of the legendary group Los Mirlos, who were granted the license to use the Brand Peru logo. This distinctive symbol will accompany them to the Coachella festival, where they will bring the vibrant essence of Peruvian culture to one of the world’s most iconic stages.

You may be interested in: Los Mirlos: Amazonian cumbia and a pride of the Peru Brand

Source: PROMPERÚ

Looking ahead to 2025: Peru on the global stage

During the celebration, PROMPERÚ announced a series of strategic actions to boost Peru's international presence. Among them is Peru's participation in Expo 2025 Osaka Kansai, where a themed pavilion will highlight the country’s cultural and economic richness to millions of visitors.

Similarly, the sailboat B.A.P. Unión will sail along the Atlantic coasts of the United States and Europe, proudly displaying the iconic red sail of Brand Peru and promoting national identity at every port. Additionally, the renowned gastronomic fair Perú Mucho Gusto will go international, with editions in Madrid, New York, and Brazil.

Source: PROMPERÚ

A promising future for Brand Peru

Fourteen years after its launch, Brand Peru has become a symbol of national pride and identity. The initiatives planned for 2025 will not only strengthen its global presence but also aim to connect with new generations, fostering a deeper sense of belonging and love for the country. Without a doubt, the future of Brand Peru is as bright as its legacy.