Juan Chipoco is now a licensed ambassador of the Peru Country Brand

The Peruvian businessman, who leads a thriving restaurant chain in the U.S., has received the Peru Brand license, reinforcing his commitment to promoting our gastronomy.

Renowned Peruvian chef Juan Chipoco, one of the most successful ambassadors of our cuisine abroad, is now a Peru Brand licensee, proudly carrying the seal of all Peruvians. His dedication to showcasing Peru’s identity and flavors has made him a standout figure in the competitive U.S. market.

Source: PROMPERÚ

El sabor del Perú al mundo

Since arriving in the United States, Chipoco has worked tirelessly to elevate Peruvian cuisine as one of the most cherished. Today, he leads a group of renowned restaurants in Miami — including CVI.CHE 105, Pollos y Jarras, Yuca 105, and INTI.MO — celebrated by both the Peruvian community and international diners.

With the support of the Peru Brand, his mission to promote the country through its cuisine is strengthened, further amplifying the impact of our culture worldwide.

Restaurants that captivate palates

Under his leadership, each of his restaurants has won over both locals and tourists, earning prestigious awards along the way. CVI.CHE 105, for instance, has been repeatedly named the best place to enjoy Cebiche in Miami, and Forbes Mexico has recognized it as "the most important Peruvian food destination in the United States."

Chipoco's talent and dedication have not gone unnoticed. In 2021, he was awarded the PTWE Bicentennial Chef Leadership Award of Excellence. In addition, his restaurants have been highlighted by TripAdvisor and Miami New Times, consolidating his position as the top reference for Peruvian gastronomy in South Florida. His story inspires many and reinforces the prestige of Peruvian cuisine internationally.

The Licensee Program

The Peru Brand Licensees Program enables companies and professionals to represent the country, showcasing its culture, traditions, and innovation on a global scale.

We invite individuals and companies who share these values to explore the Licensee Program and join a community of Peru Brand ambassadors, dedicated to showcasing the best of our culture, traditions, and innovation every day.