Peru will be present at the New Year’s Eve party in New York
Virgilio Martínez, propietario de Central y embajador de la Mar
The joy of New Year’s Eve parties inspires us to set resolutions, to accomplish dreams, to meet old friends, and even to travel and know new cultures. Just as each one of us sets goals, we can also choose the place to achieve our New Year resolutions.
The magic and charm of Peru were present in the December 31, 2015 celebrations in Times Square, the famous intersection in New York City. Through PROMPERÚ’s “New Year’s Resolution” many dreamers shared their wishes for the year 2016 via Twitter using the #NewYearsResolution. They were all invited to the land of the Incas to achieve their dreams.
For more than eight hours, PROMPERÚ replied all tweets using the hashtag. The replies were then displayed on large screens in Times Square, where many got excited when seeing their names up there. This is how the country got in the minds of thousands of people celebrating the arrival of 2016 with their loved ones.
The APAP (Peruvian Association of Advertising Agencies) awarded the digital campaign with the Silver Award in the Media Direct category during the Ideas Award ceremony. Likewise, in the 2016 DIGI awards, the 'New Year’s Resolution' achieved second place in two categories, Brand Awareness and Positioning and Tactical Execution in Social Networks.