DP World Callao terminal granted license to use Marca Perú

A boost to national pride and identity

DP World Callao, the leading container terminal in Peru and on the west coast of South America, has been granted the license to use Marca País Perú. This recognition underscores its key role in Peru’s logistics and export sectors. As one of the world’s top operators, DP World Callao now serves as an ambassador of Peruvian identity and values on the global stage.

The license was awarded during Exporter's Day, celebrated on November 9, in a ceremony that highlighted DP World Callao’s role as a strategic ally in promoting Peru on the global stage.

With its prestige and commitment to Peru's economic development, the terminal stands as a cornerstone in promoting Peruvian foreign trade. It provides essential services in container handling and storage, along with comprehensive logistics and customs support.
 

"Peru, a land rich in endless treasures"

Source: DP World

This license award is part of the second phase of the "Peru, a land rich in endless treasures" campaign, led by the Ministry of Foreign Trade and Tourism (Mincetur) and implemented by Promperú. The initiative aims to enhance national pride and celebrate Peru’s rich cultural, natural, and culinary heritage. By including companies like DP World Callao, the campaign fosters unity and identity among Peruvians, presenting Peru to the world as a land of opportunity and vibrant cultural wealth.

Marca Perú: A symbol of quality and global vision

Source: Infotur Latam

Marca Perú stands as a seal of quality and a bridge between businesses and Peruvian identity, showcasing the best of Peru to the world. This new alliance strengthens Marca Perú’s global presence and helps inspire pride among Peruvians. Now, with DP World Callao joining the Marca Perú licensee program, it sets an example for other companies to embrace this path, promoting economic growth and reinforcing national identity.

With DP World Callao joining the family of Marca País Perú licensees, the mission to position Peru as a land of boundless resources and talent is further strengthened.

Be part of the Marca País Perú Licensee Program

If you have a company, we invite you to join the Marca País Perú Licensee Program—a unique opportunity to enhance your brand with the prestige and recognition of an international image. By becoming a licensee, your company will expand its reach and unlock new business opportunities, supported by a brand that represents the quality, authenticity, and cultural richness of our country.

As part of this exclusive program, you will join a select group of companies working together to promote Peru’s image both at home and abroad. Together, we showcase the best of our culture, products, and values, emphasizing our commitment to excellence and pride in our identity. Be a part of this movement and help propel Peru into the future!