Peru crowned the top exporter of blueberries

The success of blueberries is a testament to the country's ability to adapt and thrive in the competitive global agricultural market.

The blueberry has transformed from an almost unknown food a few decades ago to becoming a symbol of Peruvian agriculture in recent years. What began as a small dream in 2008 with a 10-hectare plantation in Arequipa is now a thriving reality.

Peru has emerged as one of the world’s leading blueberry exporters, and this achievement is no coincidence. It is the result of several key factors: the country’s favorable climate and geography, investments in agricultural technology, and a national strategy focused on the diversification and modernization of its agriculture.

Source: Yayo López / PROMPERÚ

BLUEBERRY WITH PERUVIAN SEAL

Rich in fiber, vitamin C, vitamin K, and manganese, the blueberry is considered an ideal ally for strengthening cardiovascular health, the immune system, and metabolism. It is no surprise, then, that its demand is extremely high today.

Blueberries are a versatile food that can be enjoyed in juices, smoothies, and pancakes. For a more homemade touch, you can add them to cereals, yogurts, or smoothies for a healthy breakfast. And if that is not enough, this dehydrated product makes for a convenient snack, as it is easy to transport and enjoy throughout the day.

According to the Proarándanos portal, in 2023, Peru will have a total of 20,814 hectares planted with blueberries, spread across eight key regions of the country. The main producing region of this superfood is La Libertad, which accounts for 47 % of the cultivated hectares, followed by Lambayeque (22 %), Ica (9 %), Lima (8 %), and Ancash (7 %).

In 2023, blueberries grown in Peru were exported to 44 international markets. The United States was the leading destination, accounting for 57 % of exports, followed by the Netherlands with 21 %, and China in third place with 7 %.

In this regard, exports of this superfood reached a historic figure of USD 1,676 million in 2023, marking a 27 % increase over the previous year, according to the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ).

Source: Fernando López / PROMPERÚ

ALONG THE BERRY ROUTE

In the stunning Callejon de Huaylas, located in the Peruvian region of Ancash, lies "La Ruta de los Berries," a unique tourist experience that has combined trekking, agrotourism, and wine tasting since 2016.

Each visitor immerses themselves in the field experience, enjoying the benefits of superfoods like blueberries, raspberries, and golden berries. What makes it even more special is that participants are involved in the harvest, transfer, and processing of these products into jam and wine. Accompanied by the majestic Santa River, this experience is truly unique and unforgettable.

Additionally, those who take part in this route can visit the Tumshukaiko Archaeological Center, go canoeing in the Pato Canyon, try rock climbing, and explore the stunning Paron Lagoon.

As if that were not enough, for wine enthusiasts, this route offers its golden duo: Blueandino (blueberry-based wine) and Berryandino (raspberry-based wine). However, there is a third option appreciated only by connoisseurs: Goldandino (golden berry-based wine).

Source: Musuk Nolte / PROMPERÚ

WHAT IS THE SECRET TO SUCCESS?

It is remarkable that a product, whose journey in Peru began only 16 years ago, has become so significant in today's exports. First and foremost, it should be noted that the country’s favorable weather conditions play a key role in this success.

The Andes Mountain range blocks the transfer of heavy rains from the Amazon to the coast, while the Humboldt current keeps the Peruvian sea cold, creating a desert climate with humidity in the winter. This unique combination makes the northern regions an ideal greenhouse for blueberries, with temperatures ranging between 20 and 26 degrees Celsius.

However, this was not enough on its own. Genetic varieties of blueberries were also introduced to adapt to Peru's diverse climates, a characteristic that is undeniably part of the country’s identity. This strategic move laid the foundation for the success that followed.

This is reflected in the following results: in 2010, blueberry exports were valued at USD 32 million, while by 2023, they are expected to reach USD 1,676 million, according to PROMPERÚ.

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THE FUTURE OF THE BLUEBERRY

The future of the blueberry in Peru is promising, with several trends and developments expected to further boost its success and solidify its position in the global market. However, it is important to recognize that the industry is becoming increasingly competitive. To maintain and expand its appeal, new varieties of "blue gold" will need to be developed, focusing on factors such as size, flavor, and visual appearance to attract new consumers.

Source: Shutterstock