Today we are celebrating Peruvian Coffee Day, and within the context of this celebration it is only right to learn that we remain the second largest exporter of organic coffee in the world, and number one in terms of shipments to the United States.
According to the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ), shipments of certified coffee abroad reached 1,021,258 quintals in 2018, or 112,574 short tons, around 90% of which were organic, i.e. 919,132 quintals (101,317 short tons).
The Minister of Foreign Trade and Tourism, Edgar Vásquez, pointed out that the number of consumers who choose 100% organic and specialty coffees is increasing, a trend, he stressed, that must be used to strengthen the positioning of this Peruvian specialty beverage around the world under the Cafés del Perú brand.
“International markets often demand specialty coffees, so it is important that we focus our efforts, both in terms of exporters and enterprises related to the development and promotion of this beverage, in order to achieve increased production in line with global demand", he explained.
The minister recalled that our country also boasts the "Coffees from Peru" brand, which represents all types of coffees that are produced in Peru and that are characterized by their high quality. "The export of specialty coffee represents a great opportunity, given that its price is usually between 20% and 40% higher than that quoted on the stock exchange", he added.
Luis Torres, the executive president of PROMPERÚ, explained that Peru has huge export potential in Finland, Norway, Denmark and Sweden, the Nordic countries occupying first place as consumers worldwide and ones who place great value on the history behind the product. Furthermore, he indicated that Asia is a major destination for consideration, because it represented a total coffee market of US$15,821 million last year.
“If we are able to clearly and concisely convey all the work carried out during harvesting and the development being achieved by the coffee producer organizations thanks to their activity, we will have a further advantage when it comes to positioning our specialty coffees," he emphasized.
Cafés del Perú is a brand that seeks to engage the consumer in the history of Peruvian coffee, which is connected to the cultural richness and biodiversity of Peru, and resulting in the presence of abundant flavors, aromas and varieties and, moreover, possessing a strong social component, since production involves almost half a million families from various regions of the country.
- Total exports of Peruvian coffee last year totaled US$682 million, the major destination markets being the United States, Germany, Belgium, Sweden and Canada.