People have been marveling at the softness and resistance of alpaca fiber, which is presented under the Alpaca del Perú brand name, since January 22nd at Pitti Filati — Europe’s top trade fair dedicated to the world of knitting yarns.
During the Italian event, the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) will present Show Your Flags at Pitti, a new collection that reflects the concept of this edition and transmits the essence of each yarn destined to become a product that will take the international market by storm.
The collection was designed by Giovanni Cavagna, an expert in everything from high-end fashion to warp knitting and ready-to-wear lines, with a professional background in Max Mara, Les Copains, Loro Piana and Edicion. It will be presented under the sectoral brand Alpaca del Perú, which was originally created to promote the fine Peruvian fiber that is now synonymous with luxury and exclusivity.
The many nuances of alpaca textiles and their long tradition will be reflected in this project. Sweaters made from the fiber of this camelid will be on display, accompanied by voluminous cotton skirts and pants, making up complete, harmonious and sophisticated outfits.
Pitti Filati will attract over 5,000 visitors, half of whom are from Russia, Turkey, Japan, Korea and China. The specialized attendees will undoubtedly visit the Peruvian stand where they will be informed about the uses and advantages of alpaca fiber. They will also be told about the origins and advantages of the fiber, as well as its production in Peru.
ALPACA FIBER FOR THE WORLD
Peru is not only the leading supplier of alpaca fiber in the world, it is also a renowned export center for its quality garments and accessories, due to its unique textures, shapes and colors. Thanks to this ongoing work, Peruvian alpaca fiber is now exhibited in the stores of many international brands and can be seen on some of the most important international runways.
Alpaca clothing exports worldwide totaled $44.2 million between January and November 2019. Some of the most highly demanded products are sweaters, coats, cardigans, scarves, shawls, socks, ponchos, gloves and mittens. The top buyers were the United States, Germany, Japan, Switzerland, Chile, the United Kingdom, France, Australia, Canada and Italy.
PITTI FILATI FAIR
The fair showcases the latest trends in yarns, the starting point in any clothing chain, from weavers, to businessmen and designers who are all looking for novelties to inspire their next collections. The world's leading spinners exhibit their products, alongside entities that promote sectoral brands such as Woolmark (which promotes the use of merino wool) and Mohair South Africa (which promotes mohair fiber).
ALPACA DEL PERÚ
This sectoral brand, developed by PROMPERÚ, seeks to transmit the values of the famous "Golden Fiber of the Andes". It should be noted that Peru is the top producer of alpaca fiber and is home to more than 3.6 million specimens of this camelid.