Peru Moda Deco 2023 expects to close US$ 80 million worth of deals

This second day of the highly anticipated event, Peru Moda Deco 2023, featured the participation of more than 200 Peruvian brands, which made a great impression on international buyers.

A business matchmaking allowed local and international entrepreneurs to explore the production and quality of Peruvian products, fostering connections that are expected to lead to agreements valued at some US$80 million.

One of the highlights of the event was the International Forum on Design, Sustainability and the Future of Fashion, which featured influential international speakers.

Barbara Panciroli of Stella McCartney shared her insightful perspective on sustainability in the European market, highlighting the importance of environmental responsibility in contemporary fashion.

Sadiq Desh of Mytheresa offered essential strategies for improving brand positioning in the digital realm, a crucial aspect in an increasingly digital-driven world.

Federica Diana, representing the renowned Versace brand, then shared valuable insights on brand positioning in exclusive markets, providing an insider's view of success in luxury fashion.

These enriching presentations not only offer a comprehensive overview of fashion trends but also play a fundamental role in keeping buyers and entrepreneurs informed and up-to-date.

This is vital for Peru to continue to compete successfully in the apparel and deco industry, where it stands out thanks to its competitive advantages, including a strong commitment to sustainability and a rich cultural heritage.

Moreover, a high point of the event was the Fashion Show, organized by Perú Textiles and Alpaca del Perú.

Here, innovative designs from prestigious brands such as ITESSA and Michell wowed the audience with their unique creations, including an original wedding dress made from cotton.

As part of a special showcase, Gamarra WoW presented a collection of seasonal casual wear for women, injecting an extra dose of diversity and style into the event.

Attendees at the fashion show had the opportunity to be captivated by fashion designs for both men and women, all made from the valuable primary materials of cotton and alpaca, resources appreciated worldwide for their quality and sustainability.

During the event, Jessica Rodriguez, the manager of Art Atlas, announced the eagerly awaited Alpaca Fiesta 2024. This event marks the triumphant return of the celebration after a six-year hiatus and is designed to showcase the best of alpaca, from the Arequipa region to the world.

Rodriguez, who also chairs the organizing committee, confirmed that Alpaca Fiesta 2024 will be the most significant event related to alpaca on a global scale, underscoring Peru's commitment to promoting its unique resources and its leading position in the fashion industry.

Finally, the Young Creators of the World contest was presented, organized by the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ). Xiomara Larenas stood out for her participation, as she won by presenting an innovative textile proposal and earned an internship at the ESMOD design school in Paris.

Peru Moda Deco has reached an impressive milestone of 25 years, during which it has remained steadfast in its commitment to showcasing the Peruvian brand to the world.

It has achieved this by paying constant tribute to the rich culture and craftsmanship of Peru, highlighting the country's indigenous products and designs to global buyers and fashion enthusiasts.

Its continued success in this endeavor underscores the importance of sustainability, creativity, and innovation in the textile and décor industry, not only within Peru but also on the global stage.

Thumbnail credits: PROMPERÚ