Peruvian alpaca garments featured at Japan Fair

A Peruvian delegation will attend the renowned Fashion World Tokyo, Japan’s largest fashion industry event, from October 15 to 17.

In the land of the Rising Sun! Seven Peruvian companies—Raffa, Kama, Incalpaca, Canuri, Ayllu, Kusa Cotton, and Pukllay—will showcase their alpaca garments through sourcing strategies, private label offerings, and their brands. They will meet with professional buyers to highlight the exceptional qualities of Peruvian alpaca.

To prepare, the companies participated in a seminar on consumer trends and negotiation techniques and personalized sessions to refine their proposals and strategies for the Japanese market. This training is designed to help them offer differentiated and appealing products to potential buyers.

Source: PROMPERÚ

Opportunity to promote the brand Alpaca del Perú

The fair represents a pivotal opportunity to showcase the Alpaca del Perú brand and strengthen the Peruvian textile industry's presence in Asia, emphasizing its sustainable practices, flexibility, and responsiveness to market demands. The event also aims to foster new business opportunities and establish Peruvian alpaca as an iconic product in global fashion, highlighting the quality and authenticity of its textiles.

Participation in Fashion World Tokyo aims to strengthen the presence of Peruvian alpaca in Japan, the leading Asian market for Peruvian garment exports. In 2023, exports to Japan exceeded one million dollars, reflecting the growing demand for this exceptional fiber.

Participating in specialized events like Fashion World Tokyo is part of a broader effort to enhance the competitiveness of Peruvian exports in international markets.