Just as Peru has Chanchamayo, home of the best coffee, Germany has Bremen, coffee city par excellence. It was there that Peruvian coffee traveled once again to shine before the eyes of the world, this time via soccer and one of its most illustrious ambassadors in the European country: Claudio Pizarro.
The German soccer club, Werder Bremen, where Pizarro became an idol, launched a limited edition of special Peruvian coffee as part of the Father's Day celebrations held on May 21 in Germany this year.
The export product comes from the ACPC Pichanaki Cooperative (Chanchamayo, Junín), has a cup score of 87 and will be available until June 30. It can be purchased at the club's facilities or online throughout Germany at a price of 8.5 euros per 8.81-ounce pack, in either coffee beans or ground coffee. All the aroma of Peru brought together in a cup to enjoy with the family.
Find out more about how the "Andes Bomber" promotes Peruvian coffee by clicking here.
From Peru to the world
A feature of Peruvian coffee promotion in Germany are the German roasters' missions that annually visit Peruvian coffee growing areas in promotional platforms in Peru such as the International Coffee Fair - FICAFE, the ExpoAmazónica Fair, the Coffee and Cocoa Salon, EXPO Café and ExpoAlimentaria.
In Germany, Peruvian coffees participated in World of Coffee, one of the largest specialty coffee fairs in the world, where Peru was the Guest of Honor in its last edition in June 2019. These activities are part of the market diversification strategy developed by PROMPERÚ in order to obtain new destinations for our products in collaboration with the Peruvian Commercial Offices Abroad (OCEX).
The best comes from Peru
Peruvian specialty coffees are highly appreciated in the demanding German market, which is a promotional platform for their expansion in Europe. This effort is supported by the positioning of the Cafés del Perú brand, launched in Peru in 2018 as part of the ExpoAmazónica international fair.
Peru is the world's third largest producer of organic coffee, the eighth largest exporter and the ninth largest producer of conventional coffee. The main destination markets for our coffee in 2019 were the United States, with a market share of 26.7%, followed by Germany (22.7%), Belgium (11.6%), Sweden (5.9%) and Canada (5.1%).
Peruvian coffees are produced in 19 regions of our country, such as San Martin, Junín, Cusco or Puno, which does in turn have iconic tourist attractions such as the Sacred Valley of the Incas, Machu Picchu or the majestic Lake Titicaca.
Cafés del Perú is an industry brand that aims to highlight the magnificent quality of Peruvian coffees and the extraordinary work of producers in the management of their crops, as well as highlighting their sustainability and social inclusion and the global positioning of Peru in the specialty coffee segment.
Did you know that...?
In 2017, Claudia Pizarro also supported the launch of the Super Foods Peru industry brand as part of Fruit Logistica, the world's most important exhibition platform for the fresh fruit and vegetable trade, organized annually by Germany in Berlin.