Perú Mucho Gusto Lima 2024: A gastronomic event uniting the nation

The new edition of the fair will take place from October 31 to November 3 at Costa Verde Esplanade in Magdalena del Mar.

Peruvian cuisine in style! Perú Mucho Gusto, an initiative by PROMPERÚ, will gather over 150 exhibitors from across the country, showcasing the rich culinary traditions, handicrafts, and tourist attractions of each region. The central theme, "Flavors with History, " aims to highlight the connection between cultural heritage and the diverse ingredients that define Peruvian gastronomy.

Flavors with history

Visitors will be able to enjoy a variety of delicacies, including iconic dishes such as juane chachapoyano, chaufa amazónico, adobo cusqueño, and Cebiche de conchas negras. Additionally, there will be themed areas dedicated to desserts, beverages, artisanal products, and more. Attendees can also look forward to spaces for digital activations, relaxation, activities for children, and artistic performances.

This year's fair aims to strengthen its commitment to sustainability by becoming a Carbon Neutral event. It will feature biodegradable utensils and establish recycling stations. Environmental volunteers will assist visitors in properly sorting waste and promote the "¡Recicla Ya!" (Recycle Now!) campaign by the Ministry of the Environment (Minam).

Source: PROMPERÚ

What's new in 2024?

For the first time, Perú Mucho Gusto will host a gastronomic forum on November 1, centered on ancestral cuisine, biodiversity, and culinary innovation. Attendees can take part in roundtable discussions and conferences led by industry experts, who will receive participation certificates. Additionally, renowned chefs, baristas, and bartenders will conduct master classes.

Music will take center stage, featuring daily performances by artists such as Álvaro Rod, Los Kipus, Amaranta, Juaneco y su Combo, and more.

Source: PROMPERÚ

National and international promotion

To attract a diverse audience, an international campaign has been launched, focusing on markets such as Chile, Argentina, Colombia, and Ecuador. The event will also welcome journalists and influencers from several countries, including Canada, Mexico, and Bolivia, creating a celebration for all attendees.

Facts

• Organized with the support of the Municipality of Magdalena del Mar, Perú Mucho Gusto Lima will open its doors from 10:00 a.m. to 9:00 p.m., except for the first day, October 31, when it will begin at 1:00 p.m. This marks the 26th edition of the event, which has traveled to eleven regions of the country and is free of charge; attendees only need to reserve their tickets by registering on the Teleticket website.
• To reach Costa Verde Esplanade, head south on the Vía Expresa towards Barranco, taking Armendariz Avenue, which will lead you directly to Costa Verde. Follow the signs, and you will arrive at the Esplanade.
• 11 % percent of tourists entering Peru through Jorge Chávez Airport are drawn by its gastronomy, with 52 % of these visitors coming from South America.
• The country's significance in the culinary field is evident through its numerous international awards, having been named the "Best culinary destination in the World" 11 times.
• Peru has once again been nominated for the World Travel Awards 2024 in the "Best culinary destination" category, with the results set to be announced on November 24.