Presentation of the brand 'Música Perú" ("Peru Music") at Womex 2012
Virgilio Martínez, propietario de Central y embajador de la Mar
The Peru introduced the brand "Música Perú" to the world with as aim to spread their rhythms all over the globe. The presentation took place in the Greek city of Thessaloniki, venue of the World Music Expo (Womex 2012), a trade fair that brings together musical artists and entrepreneurs from many countries.
The Peruvian delegation included Marca Perú ambassador Eva Ayllón who was invited to offer a concert as part of the official program. There was also a seminar called "Perú: el país, su múscia" ("Peru: the country and its music"), which introduced our music and folklore to the attending delegations.