Peru has great potential as an international destination for adventure tourism. In light of this, our country hosted Adventure Week 2019, an international event organized by the Commission for the Promotion of Peru for Exports and Tourism ('Comisión de Promoción del Perú para la Exportación y el Turismo', PROMPERU), ATTA (Adventure Travel Trade Association) and the Peruvian Association of Adventure Tourism, Ecotourism and Specialized Tourism (APTAE).
The event participants visited Lake Shallap, Llanganuco, Laguna 69, Carhuaz, Lake Llaca and Huaraz (Ancash); they also visited emblematic places such as the mausoleum of Revash, the Leymebamba Museum, the community of Huancas and its craftsmen, Kuélap Fortress and Gocta Waterfall (Amazonas). The itinerary finished up in Lima with bicycle activities, walking tours and gastronomy classes.
In addition to the impressive itinerary full of unique and memorable landscapes, the experts attended a business meeting of some 29 Peruvian operators, where they were able to share experiences and clarify any doubts about the destination and its numerous adventure routes.
Adventure Week 2019 is a familiarization trip, or 'FAM trip', during which the host country offers its best products based on adventure trips. By doing so, those interested can experience and feel the tourist services and infrastructure of the areas they visit.
A total of 25 tourism professionals from the main markets specialized in adventure tourism, including the United States, Canada, the United Kingdom, Australia, Germany, Italy and Spain, among others, participated.
ADVENTURE TOURISM IN PERU
According to the 2017 Foreign Tourist Profile study prepared by PROMPERU, more than 1,172,000 foreign vacationers who visited our country took part in adventure activities (trekking, surfing and mountain biking, among others). This influx has increased 28% per year since 2013, increasing above average (8%).
The average tourist in this segment spent US$ 1,417 (US$ 430 more than the average vacationer) and stayed 14 nights. Furthermore, around 700,000 foreign vacationers made a trekking trip in our country, making trekking the most commonly pursued adventure activity.
In addition, according to the study of potential adventure tourists carried out by PROMPERU with the Adventure Travel Trade Association (ATTA) in 2018, 7 million trekkers - from Brazil, the United States, France, Germany, the United Kingdom and Australia - are very interested in coming to Peru to pursue this activity in the coming years.
ADVENTURE TRAVEL TRADE ASSOCIATION (ATTA)
Established in 1990, the Adventure Travel Trade Association (ATTA) is widely recognized as an important voice of leadership and a partner for the adventure travel industry. The association's group consists of more than 1,300 member organizations in 100 countries and is composed of tour operators, tourism boards, specialized agents and accommodation, all sharing a personal interest in the sustainable development of adventure tourism. With specialized expertise in research, events, education, media and promotion, ATTA's services and trade events division, Adventure 360, offers a portfolio of strategic solutions and a solid ecosystem of global events.