Although Diego Boneta's visit to our country was brief, the Mexican actor had time to express his great admiration for the beauty of our Inca citadel, Machu Picchu, as well as for Peru’s history and delicious cuisine.
It was for this reason that the artist was recognized by the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ), becoming one of the first celebrity travelers to receive a suitcase from the recent 'Message in a suitcase' campaign, the main objective of which is to increase knowledge and interest in our country as a tourist destination.
Boneta, who arrived in Peru to take part in an international department store campaign, also received a pisco kit and a copy of the book Perú: El Gusto es Nuestro (‘Peru: the Pleasure is Ours’), published by PROMPERÚ. This book promotes the importance of our flagship product and national cuisine as an expression of the living culture of our country.
"When well-known personalities go back to their country, it is important that they take with them a little of everything Peru has to offer, having discovered the hidden wonders of our country," said the Minister of Foreign Trade and Tourism, Edgar Vasquez Vela.
"I’m very touched: it's the first time a country has acknowledged me; it's an honor, an enormous compliment", said the actor and face of Paris in Peru. "I want to come back as soon as possible to go to Machu Picchu. Those who know me know that I like history very much [...] that's why I'm so keen to learn about it [the history of the Incas]", added the famous actor who was catapulted to fame by his role as Luis Miguel in the Netflix series of the same name.
Peruvian campaigns abroad
The "Message in a suitcase" initiative was launched In May of this year, showcasing our tourist attractions internationally and diversifying our destinations. The ad features a talking suitcase which 'invites' foreign tourists to visit Peru. https://bit.ly/2IX1R5e
It is worth mentioning that this campaign was presented by Minister Vásquez Vela at the Council of Ministers, where it was very well-received and highly appreciated.
In addition, the 'Pisco: spirit of Peru' brand was also presented this year, and which will promote the international marketing of our grape-based spirit, highlighting its tradition, quality, history and denomination of origin. https://bit.ly/2Y9nbL4