Peru will participate in the International Tourism Fair (FITUR) to be held from January 22-26 in Madrid. The Peruvian delegation will be headed by the Minister of Foreign Trade and Tourism, Edgar Vásquez, who will be accompanied by 20 co-exhibitors; all with the mission of highlighting Peru as an attractive location for sports and food tourism.
FITUR is considered to be one of the most important tourism fairs in the world. It is held annually in the Spanish capital and Peru has participated uninterruptedly since 1997.
ANNOUNCEMENTS AT THE EVENT
One of the main announcements will be the return of the 'Peru, Mucho Gusto' food fair to Lima, after being held in the country's interior for more than a decade. The event will be held from September 23-27 and promises to maintain its essence: protecting customs and promoting the use of local ingredients, while encouraging new culinary techniques.
It is important to point out that Peru was recognized for the eighth consecutive year as the "World's Leading Culinary Destination 2019, which consolidates us as an unmissable destination among travelers who love good food, and who encounter a cuisine in Peru with history, tradition, originality and sustainability.
The Peruvian capital will also be announced as the venue for the World Skate Lima Open. Between March 16 and 22 this tournament will bring together the best skateboarders in the world, who will compete to qualify for the 2020 Tokyo Olympic Games. Preparations are in addition underway for the U-17 World Cup, which will be hosted by Peru next year.
The Commission for the Promotion of Peru for Exports and Tourism (PROMPERU) is promoting the development of sports tourism in Peru due to its unique conditions for this segment, since we have a wide range of natural scenarios, connectivity and a modern infrastructure. This was demonstrated with the holding of the XVIII Pan American and Lima 2019 Parapan American Games.
It is worth remembering that Peru hosted other major sports competitions last year, such as the Dakar Rally (which covered the regions of Lima, Ica, Arequipa, Moquegua and Tacna), as well as the Half Marathon des Sables and the final of the Copa Libertadores.
During FITUR 2020 it is estimated that Peruvian business people will hold some 300 work meetings and close deals worth $9 million.