Peru, where suitcases are proud of their country

Yes, you read that right. This is not an editing problem, nor is it a syntax error by the editor. In Peru, even the suitcases boast of the natural wealth and heritage of a country with plenty of reasons to visit. If you don't believe it, read on.

The new promotional campaign of the Commission for the Promotion of Peru for Exports and Tourism (PromPerú), called ‘Message in a suitcase’, consisted of strategically placing a 'talking suitcase' in one of the main international airports in the United States and filming the reaction of tourists when they heard them promote Peru's main attractions.

For this audacious Promperú digital campaign, suitcases were made with four of the main tourist destinations in Peru (Machu Picchu, Iquitos, Ica and Lima) and they were given a playful, likable character that encourages the public to participate.

Revolutionizing tourism promotion

Aiming at the diffusion of this innovative action in social networks, a video of the activation carried out at Miami airport was recorded in which a 'talking suitcase' surprises different groups of travelers, inviting them to travel to Peru. But, there's more: the diffusion of this video is complemented with "snack content" pieces developed around the theme of the suitcases, with interesting travel tips and attractive content for millennials, couples and families. 

In addition to the attractiveness of the action itself, the campaign shows Peru as an ideal tourist destination, with a wide diversity of attractions such as Machu Picchu, the dunes of Ica or the Amazon and Iquitos.

It is important to point out that Chile, Colombia, Mexico, Ecuador, Argentina, Spain, France and Germany, countries targeted by the new tactic, brought more than 50% of international tourists to our country last year.

Digital is the key to success
Through this new tactical action, which will reinforce the concept of the current inbound tourism campaign 'Peru, the richest country in the world', we are seeking to attract more followers to the Brand Peru and Visit Peru social media, inspiring potential travelers.

Message in a suitcase' will use social media as the main dissemination platforms, since the main means of consultation for international travelers is the Internet and content achieves an average virality rate of 52 %. In other words, it achieves a high number of visits in a short time.

Stop imagining it and see the new campaign here