With a view to strengthening Peru's position as an important adventure and nature travel destination in the German market, the Peruvian committee began its participation in the 52nd Berlin International Travel Fair (ITB).
During this event, the well-known Golden City Gate awards ceremony took place, which is held annually and dedicated to film and multimedia productions with a tourism-related background. Peru impressed at the ceremony by winning four prizes thanks to its national products 'Film in Peru', 'Generation with a cause', 'Voyager colors of Peru' and 'Peru, the richest country in the world.'
The Director of Tourism Promotion at PROMPERÚ, María Soledad Acosta, explained that 'Peru, the richest country in the world', a video from PROMPERÚ's international tourism campaign, received the Golden City Gate award for the international category – Regions. “This award is a source of pride for all Peruvians because these international awards are given to the best films, videos and shorts presented at this important event, which is attended by thousands of industry professionals from around the world,” she affirmed.
The day was successfully concluded when Peru returned to the podium for the PATWA International Awards presentation, one of the most coveted awards in the travel industry, winning Best Destination for Ancient History. It's worth mentioning that these awards are organized by the Pacific Area Travel Writers Association with the aim of recognizing people and organizations that have excelled at the promotion of tourism in different sectors which are directly and indirectly related to the industry. A secret jury comprising PATWA members, officials and recognized travelers therefore judge the shortlisted names that meet the necessary criteria. In this way, the nominees are evaluated on various pre-set standards and the winners are decided at the PATWA international council meeting held annually.
PROMPERÚ presented a 4700-foot-square stand at the show where, along with national co-exhibitors, a big effort was made to promote nature and adventure tourism. That is how they have planned activations that can be carried out in protected natural areas, such as Paracas National Reserve, Huascarán National Park and Manu National Park, among others.
Additionally, the archaeological and cultural aspect was represented thanks to impressive places such as Kuélap, with a special activation, as well as Choquequirao and the Nazca lines, which visitors could discover through virtual reality. As always, the delicious Peruvian cuisine also had its own space at the 'Perú, Mucho Gusto' station, where cooking demonstrations took place and canapés made with Peruvian products could be tasted, along with cocktails made using Peru's flagship drink, pisco.
It should be noted that ITB Berlin is an important exhibition platform with an audience of 5,000 accredited journalists and 380 bloggers coming from 80 countries. The previous edition of the fair brought together over 10,000 exhibiting companies from 184 countries; a total of 109,000 professional visitors attended during the first three days of the fair, and at the weekend 60,000 end consumers were welcomed to the event. It should also be pointed out that Peruvian companies gained potential business worth US$ 10 million and held 304 business meetings.
FILM PRODUCTIONS THAT RECEIVED GOLDEN CITY GATE AWARDS
“Film in Peru”
A program from the Country's Image and Communications Directorate of Promperú which promotes the use of Peruvian locations for foreign audiovisual productions, including movies, documentaries and music videos, among others. Given that creative industries around the world are currently growing, the aim is to make Peru a destination for international film industry outsourcing. This exposure would generate an important increase in international tourism and would kick start the creation of a film commission motivating international production houses to film in the country.
Watch the video here: https://www.youtube.com/watch?v=q8oQiC2lScA
"Generation with a cause"
A campaign that was carried out with T-Brand, the content platform of the prestigious New York Times, to promote Peruvian cuisine through the so-called 'Generation with a cause': the young chefs who will continue with the positioning of Peruvian cuisine at an international level. This audiovisual project consisted of a report and seven videos promoting the development of the now world-renowned Peruvian cuisine that have potentially been seen by 130 million people around the world.
Watch the video here: https://www.youtube.com/watch?v=uCVgMKZhvCU
"Peru, the richest country in the world"
Peru's latest international inbound tourism campaign is already available in seven languages and can be seen in 19 countries, those which bring around 90% of foreign tourists into our country. The campaign, which has the slogan 'Peru, the richest country in the world', seeks to catch international attention with the unequaled riches that our country has to offer through priceless experiences, such as culture, nature, cuisine and adventure activities.
Watch the video here: https://www.youtube.com/watch?v=YZ1Tc12cawY
“Voyager colors of Peru”
A 90-minute television series divided into three episodes showing the most interesting cultural, urban and tourist activities that Peru has to offer. In Peru, the titles were 'Lima, capital by the sea', 'Lima, city with an urban scene' and 'Iquitos'. It is hoped that it will be broadcast on 400 channels, in 166 countries and 44 US states, reaching 258 million people.
Watch the video here: https://www.youtube.com/watch?v=UA7tWsuu2Zw