In order to strengthen our country’s positioning as a destination in Japan, Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ), working together with the company Sanrio, presented the Peruvian Hello Kitty campaign.
The launch of this campaign took place at the major Haneda international airport, which receives more than 80 million travelers a year, at a tourist event in front of a mainly Japanese audience.
The "Peruvian" version, dressed in traditional chullo hat and poncho, was greeted with applause and displays of affection by Japanese and international travelers, especially from Asian markets.
In this way, Hello Kitty, the Sanrio's iconic character, will promote our country among those followers who widely use digital platforms, thanks to the creation of its own website.
PERUVIAN HELLO KITTY WEBSITE
On the character's website (http://helloperu.jp/hellokitty), you can find information about tourist attractions in our country, as well as forums for questions and answers from potential Japanese tourists. There will also be space for information on travel agencies selling trips to Peru.
It is estimated that the page will have an average of 50,000 to 60,000 monthly users, due to Hello Kitty's large following in the Land of the Rising Sun. During the first six months, a minimum inflow of 300,000 users is expected.
The campaign will be present on social networks such as Instagram and Line, in order to encourage the promotion of Peru as a destination among new followers. Moreover, it will be part of tourism trade fairs aimed at the end customer, and training seminars will be held with travel agencies in Japan, who will have the Hello Kitty website to attract those who want to find out about the wonders of Peru.
Japanese travelers strongly identify with cultural tourism, art and traditions. They interact with local populations and value their work. They appreciate biodiversity and, above all, the Andean wildlife. They like to take in nature and breathtaking landscapes. They stay for an average of 6 nights with expenditure of US$ 1848. The main destinations they visit are Lima, Cusco, Ica, Puno and Arequipa.