Peruvian tourist destinations shine in China

Peruvian tourist destinations stand out at major events like ITB China 2024 and a business roundtable in Beijing. 
 

For the first time, Peru was present at ITB China 2024, one of the most important tourism fairs, held from May 27 to 29. At this event, 12 Peruvian tourism companies participated in a highly competitive market, allowing them to interact directly with Chinese buyers.

The results were positive, with business potential exceeding USD 2.3 million for tour operators and more than USD 1 million for companies exhibiting their products. The Peruvian destinations promoted included Loreto, Madre de Dios, Cusco, Arequipa, Ica, Puno, and Lima, which generated considerable interest among Chinese buyers.

There was a high demand for luxury products and services, positioning Peru as an attractive destination for premium experiences in China. The fair was an ideal platform for Peruvian companies, providing them with insights into market trends and opportunities to establish key contacts.

As part of ITB China, PROMPERU participated in a panel on attracting young people through new media, alongside international representatives, and industry experts. The discussion covered the Chinese market's changing preferences and emerging technologies' role in promoting international destinations.

Photograph: PROMPERÚ

Facts

• In the context of this event, a business roundtable was held in Beijing, where Peruvian tourism companies generated additional business potential exceeding USD 2.3 million. Meanwhile, companies specializing in tourism products secured more than USD 454,000 in potential business deals.
• The Chinese market presents significant opportunities for tourism in Peru, thanks to its large population and growing demand for unique destinations and exclusive experiences.