Diversity of our country in 'Peru, dedicado al mundo’ (Peru, dedicated to the world)
Virgilio Martínez, propietario de Central y embajador de la Mar
Peru is a country with countless natural resources and incredible touristic spots. Thus, PROMPERU has presented the campaign ‘Peru: dedicated to the world’, promoting the country as a whole, offering every day the best of it to the rest of the world. The intention of the ‘Peru, dedicated to the world’ campaign is to show the best of Peruvian culture; to share the incredible gastronomic offer, the textile quality, the agroindustry, and of course the most iconic drink of Peru: pisco. This is how Peru is shown to the citizens of the world, those who are not afraid to live unique experiences. This time, the campaign is supported by the National Geographic Network, who will air shows dedicated to Peru, highlighting different topics such as gastronomy, sports, and movies, among others. FOX Networks will also air TV spots showing a series of featured short videos for every topic. This ambitious campaign is planned to reach the five continents, inviting not only tourists interested in the ancient Peruvian history and tradition, but also those looking for new options for gastronomy, business opportunity, and much more.