Marca Perú: London 2012 Summer Olympics
Virgilio Martínez, propietario de Central y embajador de la Mar
Marca Perú was present at the London 2012 Olympic Games. Its logo, the spiralled "P", could be seen on the sweatshirts of the Peruvian athletes.
For Marca Perú the London 2012 Summer Olympics proved to be an excellent opportunity to put Peru and its products of international quality, as well as the country brand that was launched that year its international campaign, in the global spotlights.