Marca Perú campaign per episode
Virgilio Martínez, propietario de Central y embajador de la Mar
Marca Perú can also be found on YouTube. Via this social network you can enjoy videos, such as "Perú, Nebraska", which was presented simultaneously in Lima, Iquitos, Arequipa and Trujillo; to be followed by universities and other institutions from different parts of the country.
This documentary showed Peruvians the benefits of having a country brand, and as a result of that Marca Perú and its famous spiral-shaped "P" is nowadays considered a symbol of pride and national identity.